Smeeta Basak
Senior Advisor | Credit Risk · Compliance Analytics · Agentic AI for Banking · MSME Finance · Policy Advisory | Ex-VP TransUnion CIBIL | Ex-EY | XLRI
- Role
- Principal at Zideas Llc
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Smeeta Basak
I work at the intersection of data, credit, and financial systems — across both commercial and development finance contexts.My career has moved between worlds that don\'t always talk to each other — credit bureaus, global consulting, and the development sector. At TransUnion CIBIL, I led the data science team that built India\'s MSME credit scoring infrastructure that now inform both lender strategy and national policy. Before that, five years at EY in New York advising global financial institutions on analytics and regulatory compliance.The development sector stints that followed gave me something the commercial world rarely offers — a close-up view of why well-designed credit products still don\'t reach the people they\'re meant to. That perspective now shapes how I approach both product design and policy advisory.Currently, I\'m working across a few parallel tracks — sanctions analytics and risk model validation for a large payments company, agentic AI applications for banking workflows, and credit risk advisory for financial institutions. These sit alongside my interest in MSME finance, blended finance, and building credit infrastructure for underserved segments.If you\'re working on something similar, I\'d love to hear about it and exchange notes.
Experience
Principal
Apr 2025 — Present
AI-powered consulting, where human ingenuity meets cutting-edge intelligence to drive sustained innovation! https://zideasconsulting.com/
Education
XLRI Jamshedpur
PGDBM, Finance, Marketing
2007 — 2009
Jadavpur University
BE, Electrical Engineering
2000 — 2004
ILSS - India Leaders for Social Sector
Leadership Program
Skills
- Banking
- Team Management
- Business Analysis
- Strategy
- Analysis
- Financial Modeling
- Data Visualization
- Management
- Management Consulting
- Business Development
- Business Intelligence
- Analytics
- Business Strategy
- Requirements Analysis
- Finance
- Segmentation
- Project Management
- Consulting
- Data Analytics
- Process Improvement
- Financial Services
- Crm
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