Samantha Medina
Creative Production Leader | Video, Content & High-Volume Campaigns
- Role
- Digital Communications Manager at Allied Universal
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About Samantha Medina
I’ve been working in communications since 2016, starting with student-led campaigns and community outreach and growing into a career focused on communication planning, content strategy and brand storytelling.Today, my work centers on shaping communication that actually connects. That includes planning integrated campaigns, building briefs, refining messaging and helping teams think through how content shows up across different moments in the audience journey. I spend a lot of time partnering with creative, commercial and internal teams to make sure what we’re putting out is clear, intentional and aligned.I’ve worked across industries and formats including email, social, video and internal communications. I’ve supported campaigns that improved engagement and reach year over year, but what matters most to me is that the work feels human and makes sense to the people it’s meant for.I’m most interested in roles where strong storytelling and clear communication can create real impact- Communication planning- Campaign strategy- Content and messaging frameworks- Audience journey thinking- Cross-functional collaboration- Digital and video storytelling
Experience
Digital Communications Manager
Feb 2025 — Present
Lead communication planning and content strategy for integrated campaigns, partnering with creative, commercial, and internal teams to align messaging, timing, and execution.Develop briefs and messaging frameworks that guide campaign development across owned and earned channels and support coordinated execution. Present recommendations and performance insights to leadership to inform decision-making.Drive measurable improvements in engagement, reach, and video performance through audience-focused planning and content strategy.
Education
Fullerton College
Associate of Arts - AA, Journalism
2016 — 2017
Fullerton College
Associate of Arts - AA, Communication, General
2016 — 2017
California State University, Long Beach
Bachelor of Arts - BA, Communications, Public Relations
2018 — 2019
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