Smedha Salwan
Regional Director of Sales and Marketing @ORCAFY
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WORK HISTORY
Regional Director of Sales and Marketing @ORCAFY
Toronto, ON, CA
Expert in managing 50+ client accounts with end-to-end lifecycle oversight- Specializing in client retention strategies that reduce churn and strengthen long-term partnerships- Driving revenue growth through structured account planning & performance optimization- Building high-performing sales and account teams through systems, and streamlined processes- Skilled in relationship management, escalation handling & client satisfaction improvement- Implementing data-backed retention frameworks to boost renewal rates and upsell potential- Experienced in cross-functional coordination to enhance service delivery and client outcomes- Improving account workflows with Ad optimization, reporting systems & operational efficiency- Leading regional sales strategy to support predictable growth and stronger client success
EDUCATION
Vivekananda Institute of Professional Studies
Bachelor's in Journalism & Mass Communication, Communication and Media Studies
George Brown Polytechnic
Digital media, Digital Communication and Media/Multimedia
ABOUT SMEDHA SALWAN
As a Sales & Account Management specialist, I lead revenue growth across multiple regions while managing a portfolio of 100+ clients. I specialize in building scalable sales funnels, optimizing account lifecycles, and driving high-impact retention strategies. My approach is simple: understand the numbers, understand the client, and make sure both work together. I combine data insights with hands-on client management to make sure every account runs efficiently and stays aligned with business goals. I work closely with cross-functional teams to optimize revenue, streamline operations, and maintain strong retention across the client portfolio. At the core, I aim to make sales operations clearer, client relationships stronger, and long-term growth more predictable.
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