Scott McPhail

About Scott McPhail

Strategic leader with 15+ years of experience spearheading digital transformation…

Experience

1. Executive Director, International Creative Operations

   Paramount Pictures

   Jan 2016 — Present

   Lead oversight of all creative development and reviews across studio’s original theatrical productions. • Lead all territory campaign deliverables and oversee localization of assets in market, while balancing each region’s needs against standards set against each film and upholding the studios guidelines. • Provide expertise on print, broadcast, digital and promotional campaigns working with Creative Director’s, Regional Marketing, Business and Legal, publicity and production. • Offer creative solutions to better unify Paramount’s global marketing teams with the goal to centralize and streamline the global creative workflow process • Project lead working with IT on a strategic 3-year company-wide transition from outdated DAM system to a highly secure, cloud-based, open-sourced platform to house over film titles to support ViacomCBS’ cross-branded initiative helping support and strengthen the organization’s respective brands

Education

• The University of Kansas

  Bachelor's degree, Theatre/Theatre Arts Management

• Butler Community College

  A.A.

Skills

• Trade Shows
• Publicity
• Event Management
• Film
• Recruiting
• Marketing Strategy
• Public Relations
• Management
• Digital Media
• Video Production
• Television
• Marketing
• Social Media Marketing
• Sponsorship
• Non-Profits
• Volunteer Management
• Nonprofits
• Philanthropy
• Event Planning
• Advertising
• Digital Marketing
• Powerpoint
• Entertainment
• Fundraising
• Strategic Planning
• Art Direction
• Budgets
• Social Media
• Film Production
• Social Networking