Mohankumar Swaminathan

Associate Vice President @Scripbox

Bengaluru, IN

Head user acquisition and owner of CDP and MarTech for the business - Decision maker for budget planning, campaign planning and building the team- Responsible for onboarding experience of the new users until first-ever investment is made successfully- Published case study on product-led growth delivered to reduce CAC for B2C fintech start-up- Worked across teams, verticals and successfully led the organic product growth team- Accelerated product growth by increasing organic traffic and conversions- Delivered 10X growth with SEO and established product-led organic growth as one of the primary channels for acquisition- A trendsetter in product management and team management to meet business goals