Arslan Nasir
Experimentation Specialist @Bulk™
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WORK HISTORY
Experimentation Specialist @Bulk™
London, GB
Built and optimised on-site experiences using advanced JavaScript and Adobe Target, including direct DOM manipulation and debugging with browser dev tools.Translated pixel-perfect designs from Figma and ensured seamless performance across browsers and page load events.Delivered temporary front-end fixes while coordinating long-term codebase updates with development teams.Designed, executed, and analysed A/B and multivariate tests to drive CRO improvements across user journeys.Used behavioural insights (heatmaps, funnels, feedback) to identify opportunities and shape data-driven optimisation strategies.Collaborated with UX, product, design, and marketing teams to integrate testing and deliver high-impact discoveries.Reported on experiment performance and provided actionable insights, maintaining alignment with brand and compliance standards.
EDUCATION
NED University of Engineering and Technology
Bachelor's degree, Computer Science
University of Hertfordshire
Master's degree, Software Engineering
ABOUT ARSLAN NASIR
As a CRO-focused Front-End Developer, I specialize in creating optimized, user-centered interfaces that drive conversions. With a keen eye for detail and a strong foundation in A/B testing, I develop responsive, high-performance designs tailored to user behavior insights. My approach combines a deep understanding of user psychology with technical expertise to improve engagement, streamline user journeys, and maximize conversion rates. I\'m committed to continuously iterating and testing to deliver data-driven improvements that align with business goals and enhance the overall user experience.
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