Simon Marcadet-Richard
Lead Generation Manager @Metrologic DCS
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WORK HISTORY
Lead Generation Manager @Metrologic DCS
I lead Metrologic Group’s growth marketing strategy with a strong emphasis on data, lead conversion and alignment between Marketing and Sales teams.My role covers the full funnel: from acquisition and visibility to lead qualification, CRM structuring and conversion tracking. I work on consolidating customer data, connecting tools and defining processes to ensure marketing initiatives generate qualified pipeline and actionable insights for sales teams.I collaborate closely with internal stakeholders in an international environment, acting as a bridge between marketing actions, technical constraints and commercial execution.Key focus areas include CRM architecture, automation workflows, KPI definition, funnel optimization and continuous improvement of lead management processes.
EDUCATION
Université Savoie Mont Blanc
DUT, Services et Réseaux de Communication
Université Stendhal Grenoble 3
Master professionnel, Communication numérique et média / multimédia
Université Stendhal Grenoble 3
Licence, Information et Communication
Université Stendhal Grenoble 3
Licence professionnelle ATC, Webmaster éditorial
SKILLS
ABOUT SIMON MARCADET-RICHARD
Growth Marketing Manager with a strong focus on data, conversion and alignment between Marketing and Sales.I design and structure growth systems rather than isolated campaigns: customer data consolidation, CRM processes, automation, funnel optimization and performance measurement across the entire journey.My role sits at the intersection of marketing strategy, data reliability and operational execution, with one objective in mind: turning marketing actions into measurable and sustainable business impact.I’m particularly interested in complex B2B and technological environments, where marketing must translate technical value into clear, actionable signals for sales teams.I value experimentation, structured processes and cross-team collaboration, especially in international contexts.
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