Smarak Palai
Senior Business Analyst | Strategy and Operations @ Freshworks | Ex - ZoomRxer
- Role
- Senior Business Analyst at Freshworks
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Smarak Palai
Commercial Strategy & Market Analytics professional with 5+ years of experience…
Experience
Senior Business Analyst
Nov 2024 — Present · Chennai, IN
Revenue Strategy & Planning• Partner with senior leadership to build data-driven forecasting models and define annual revenue targets using growth trends and partner insights.• Act as analytics liaison for Sales, Marketing, and Customer Success, translating data into GTM strategies for improved efficiency and alignment.• Collaborate cross-functionally to align revenue goals with pricing, partner incentives, and market expansion strategies.Sales & Partner Analytics• Analyze partner-sourced and assisted revenue to measure impact and improve forecasting accuracy.• Track KPIs — acquisition, conversion, pipeline health, ARPA, and partner engagement — to identify growth opportunities.• Conduct regional and segment analyses to optimize partner strategy and revenue performance.Data Reporting & Integrity• Ensure Salesforce CRM data accuracy and resolve discrepancies in collaboration with CRM teams.• Maintain 30+ Databricks and Salesforce dashboards; support Power BI reporting for leadership insights.• Lead UAT and validation processes to reduce reporting errors and enhance data reliability.• Translate raw data into actionable insights for strategic decision-making.Operational Excellence & Automation• Develop automation using Databricks SQL and BigQuery to reduce manual effort and improve efficiency.• Identify and resolve system issues to streamline revenue operations.Sales Commissions & Incentives• Manage commission and SPIFF tracking for sales teams and partners with 100% accuracy across three quarters.Stakeholder Management• Collaborate with sales leaders and regional managers to align goals, share updates, and resolve issues promptly.
Education
SRM IST Chennai
Bachelor of Technology - BTech, Information Technology
2016 — 2020
Ryan International School, Noida
SSC, Science
2012 — 2013
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