Sarita S.
Director, Marketing Campaign Operations
- Role
- Director, Web & Campaign Operations at Novartis
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Sarita S.
Marketing operations and marketing automation leader with 25+ years of experience (20+ in pharma) spanning business and technology. Proven record of building and scaling omnichannel campaign operations, web and content operations, and governance models that improve speed, quality, compliance readiness, and performance visibility. Trusted partner to Brand Marketing, CX, Data, Legal/Compliance, and IT COEs—driving process simplification, workflow automation, and operational excellence across complex, multi-brand portfolios.Specialties: Marketing Automation, Customer Journeys, Personalization, AI, Digital Marketing, Mobile Applications, Website delivery, Innovation, Creative Strategy, Digital Strategy, Social Media Marketing, Analytics. Work exposure in other industries such as Retail, Finance, Healthcare, and Advertising.
Experience
Director, Web & Campaign Operations
Jul 2025 — Present · East Hanover, NJ, US
Own marketing automation strategy and execution oversight for websites and HQ email/SMS campaigns.Drive campaign performance analysis and reporting to improve customer experience and outcomes.Ensure data accuracy, operational rigor, and scalable execution across campaigns and web workstreams.
Education
National Institute of Information Technology
GNIIT, GNIIT in Systems Management
1997 — 2001
Osmania University
Bachelor of Science - BS, Genetics, Microbiology and Chemistry
Skills
- Project Management
- Web Design
- Cascading Style Sheets (Css)
- User Interface
- Software Development Life Cycle (Sdlc)
- Certified Scrum Master Csm
- Web Development
- Html
- Jquery
- Sharepoint Designer
- Cms
- Pmp
- Leadership
- Xml
- Scrum
- Photoshop
- Sdlc
- Javascript
- Program Management
- Css
- Enterprise Architecture
- Requirements Analysis
- Agile Methodologies
- Sharepoint
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