Vijay Luvian

About Vijay Luvian

Vijay has startup to Fortune 1⃣ experience and has traveled to 8⃣0⃣ countries…

Experience

1. Adjunct Professor of Digital Marketing

   Oral Roberts University

   Jan 2022 — Present · Tulsa, OK, US

   Courses:DIGITAL MARKETING (Fall 2024)Teaching 27 Juniors / Seniors to1. Develop hands-on experience in Semrush, Wix, Google Ads, Google Analytics (GA4), UI/UX Design, HubSpot email marketing, and Figma.2. Manage a real-life simulation running an e-commerce retail company\'s campaigns, ad groups, ads, and landing pages. Analyze and reporte on weekly metrics, such as CTR, ROAS, and Conversion Rate.3. Design a pre-build presentation for the website that included a vision / differentiation statement, brand guide, voice guide, personas, keyword strategies, and lookbook.4. Create a website through Wix as the builder and Semrush to identify keyword strategies.5. Write short-form and long-form blog posts aligned with the website\'s mission and included keywords that would improve overall SEO.6. Pitch final website presentation to industry professionals.7. Complete certifications: HubSpot SEO, HubSpot Email Marketing, Google Analytics (GA4), and Google AdsPart of the HubSpot Education Program and the Semrush for Education program.DIGITAL MARKETING - 27 students (Fall 2023)PRINCIPLES OF MARKETING - 25 students (Spring 2022)

Education

• Oral Roberts University

  Masters of Business Administration

  2007 — 2008

• Oral Roberts University

  Bachelor of Science Degree

  2003 — 2007