Sloan Seymour

About Sloan Seymour

I joined Wpromote, an independent Brand+Performance Agency and the latest Forrester Wave \"Leader\", connect and partner with ambitious Challenger brands who want to outperform, not outspend the competition. Prior to June, I have led New Business Growth for the same agency group for almost 10 years. During this time, the agency has grown from $25mil to $150mil. Generated an average of 30 new accounts a year and $8mil of \"in year\" revenue. I established a track record of building high-performance teams that drive rapid growth and innovation with a focus on building and extending revenue streams that increase company value. During the past 9 years, I have worked with incredible teams of digital marketing and strategic partners to help win and serve great brands including: Nike, Ace HW, LVMH, the Edgewell brands, HSN brands, Zara, Forever21, Simon Properties, Atlantic Broadband, Amazon, Symantec and over 200 other brands across all categories.Zeta Interactive was acquired by PM Digital in 2012 and I joined the company as EVP of Business Development. I have led the new business development efforts for the agency for 9 years 10 months as we were acquired by the Stagwell Group ( a digital first Holding Company), acquired Forward3d and became ForwardPMX. In January 2022, Stagwell acquired MDC and ForwardPMX merged with Assembly and took the Assembly name. Marchex: Built a market-leading sales and account management organization in support of the Marchex performance-based advertising solutions. Responsible for launching a leading Pay For Call business that in 9 months was on a $20m run rate. Integrated and grew a leading Call Tracking business 25% per year that became the new foundation of the company\'s growth and value.Ziff Davis: Transformed an IT publishing business to a digital media company. Built, launched and integrated websites, enewsletters, digital events, digital lead generation directory, f2f events and magazines. Grew the business 50% in 5 years and transitioned revenue from 95% print to 80% digital and events as SVP/President of the media division of Ziff-Davis. Sold the division as CEO for $150mil and transitioned it to a standalone company.Specialties: Digital advertising and integrated marketing with new business development and account management. Experienced in all aspects of interactive solutions including brand strategy, creative, web development, search marketing, social media, email, call analytics, and lead generation/audience development. Email sw and services leadership.

Experience

1. SVP Client Development

   Wpromote

   Jul 2022 — Present · New York, NY, US

   Helping bring the leading full funnel independent media agency (Wpromote) to Challenger brands that want to outperform the competition with our brilliant marketers, powerful AI technology and data strategy to drive exponential growth.

Education

• St. Lawrence University

  BA, English

• The Pingry School

  High School

Skills

• Business-to-Business (B2b)
• Business Development
• Digital Marketing
• Analytics
• Online Advertising
• Lead Generation
• Strategy
• Media Planning
• Email Marketing
• Online Marketing
• Ppc
• Integrated Marketing
• B2b
• Direct Marketing
• Sem
• Social Media Marketing
• Marketing