Sloan Miller
Brand Analyst, Occasions and Partnership Marketing @The Hershey Company
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WORK HISTORY
Brand Analyst, Occasions and Partnership Marketing @The Hershey Company
Hershey, PA, US
Managed Circana seasonal data reporting for the company\'s largest tentpole programs - Summer Ropes, S\'mores, Back to School, Fall Football, and March Madness.Supported retail data reporting for S\'mores 2025 Hershey\'s Caramel, BTS Pokemon (Y1 Launch), REESE\'S Peanut Butter Pie featuring in NCAA merch, and partnered with PR/Comms to bring retail data to life in town halls, articles and more.Led licensing partnership approvals and day to day contact for Dr. Seuss, PEANUTS, Warner Bros Discovery.Supported new product launches in 2025 + 2026 for all seasonal partners for salty and CMG in both U.S. and Canadian markets.Partnered with teams on dashboard creation through Tableau and PowerBI for all major tentpole programs to enhance in year and out year planning and strategy.
EDUCATION
Maximo Nivel
Spanish
Coastal Carolina University
Bachelor's degree
The Johns Hopkins University
Master of Science - MS
Florida State University
Master of Science - MS
ABOUT SLOAN MILLER
Sloan, a marketing graduate from Johns Hopkins University, has cultivated international marketing experience in Paris, France, sparking her passion for a dynamic marketing career. Proficient in professional writing, digital marketing, and tools like Airtable, Tableau, and Google Analytics, Sloan\'s diverse skill set is complemented by her strong affinity for creating positive and uplifting content.In spring of 2020, Sloan started the blog \"Bonjour, les amis,\" ensuring a global audience access to inspiring content. Her commitment to positivity culminated in August 2022 with the publication of her book,\"It Has Always Been You: The Power of Understanding Your Worth,\" aiming to catalyze positive change in countless lives.A proud graduate of Florida State University\'s master of science in international affairs program, Sloan integrates her global knowledge and cross-cultural skills to empower companies in reaching diverse audiences and articulating their unique voices across platforms.Gallup CliftonStrengths: Achiever | Input | Strategic | Learner | IntellectionExplore Sloan\'s book: Sloan\'s blog: Sloan\'s professional writing: https://media.myboutiquehotel.com/en/blog/so-paris-the-luxury-hotel-debut-of-a-lifetime
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