Samuel Lin

Senior Events Manager, Fan Experience @Team Liquid

Santa Monica, CA, US

Produce all North America esports activations for Team Liquid, including LCS Tailgates, LCS Spring/Summer Finals, IEM/Dreamhack Dallas, Dota2 The International, Race to World First broadcast, Esports World Cup.• Collaborate with Sales and Partnerships to develop partner and sponsor activations, working closely to bring sponsored segments to all in person events.• Actively researched new event opportunities for Team Liquid to attend, leading to more fan and partner engagement at large esports events such as Dreamhack and Esports World Cup.• Generated new signups for Team Liquid’s fan platform through creative live event engagement.• Streamline event and apparel operations including creating a new apparel request form. This helped increase merchandise sales by 50% at all live events.• Develop international fandom by creating live booth experiences at major Europe and Asia events such as IEM Cologne and the Perfect World CS2 Shanghai Major.• Work with management on future event plans a year in advance. This has led to increased productivity, as we are able to attend more events than years before.• Managed and tracked event budgets that range from to All 30+ of my events have been within their respective budgeted amounts.• Coordinated volunteer teams and delegated tasks, ensuring efficient event operations and seamless fan experiences.• Collaborated with creative teams to design compelling event materials and giveaway items.

Perry High School

High School Diploma

Baylor University

Bachelor of Arts - BA