Suzanne Hoffman

About Suzanne Hoffman

I have a broad experience in high value worldwide sales, sales operations and strategy, with an added focus on building and enhancing hundreds of third-party channel and VAR relationships. I am known for my creative and entrepreneurial spirit as well as exacting execution. Identifying new strategic markets is a core strength whether the delivery mechanism is: on-premises, SaaS, cloud, or outsourced. The result is always added Revenue and increased marketshare.I have more than 20 years of Sales and Sales Management experience with start-ups, high-growth and mega vendors; more than 10 years as a VP of Sales, Channels or both. I have received individual and team awards and am known as an overachieving sales leader. I have earned a reputation as a fair and demanding leader but one that is always part of the team. Customers also enjoy working with me as evidenced by their repeat business, trusted advisor status, and lasting business friendships.What makes me successful is: Consistency, intelligence, perseverance, and creativity. I don\'t settle for less than an A+ effort from myself or anyone else, but I am also renown for my ability to manage and encourage others to be equally as successful. I am a true Player/Coach with exceptional results.Specialties: Business Intelligence, Performance Management, GRC, Business Process Management, Finance, Infrastructure, SaaS models & Data Warehousing. SI, ISV, OEM & Partner/Alliance development. Market Strategy, Marketing, SEO and Web2.0, Sales Operations and Training. Budgeting, Profit/Loss Financial talent. M&A team experience. Start-up company experience. Contract creation, negotiation & management. Creative writer and Blogger. Multi-lingual.

Experience

1. President

   Illinois State Genealogical Society

   Nov 2025 — Present · Chicago, IL, US

Education

• Smith College

  AB, Economics and Mathematics

• The University of Chicago Booth School of Business

  Executive Program, Strategic Sales Management, Strategic Planning

  2002 — 2004

• Boston University

  Certificate, Genealogy Research

  2019 — 2019

Skills

• Business Intelligence
• Strategic Partnerships
• Saas
• Enterprise Software
• Strategy
• Analytics
• Sales Process
• Solution Selling
• Start-Ups
• Leadership
• Marketing Strategy
• Sales Management
• Big Data
• Sales Operations
• Thought Leadership
• Management
• Channel Partners
• Competitive Analysis
• Business Development
• Olap
• Business Strategy
• Go-to-Market Strategy
• Data Warehousing
• Salesforce.com
• Market Analysis
• Revenue
• Data Visualization
• Tableau
• Essbase
• Industry Analyst Relations
• Analyst Relations
• Data Analysis
• Selling Skills
• Selling
• Business Analytics
• Direct Sales
• Sales
• Channel Management
• Sales Strategy
• Team Mentoring