Sandra Flores
VP, Digital Infrastructure & Analytics Manager at Wells Fargo
- Role
- VP, Digital Infrastructure & Analytics Manager at Wells Fargo
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Sandra Flores
Senior marketing strategist with more than fifteen years of diverse and progressive experience in several industries, including financial services, education, property and retail management. Strengths include: Transforming emarketing research and consumer behavior data into business intelligence; leveraging the data insight to develop strategies that influence deep consumer engagement and enhance the overall user experience. Skilled at utilizing integrated marketing tools and platforms to optimize the lifetime value of customers, including Social Media, SEM/SEO, targeted campaigns, mobile promotions, website taxonomy, and usability optimization. Specialties: Marketing Research (Primary and Secondary), Analytics and Quantitative Business Modeling, Strategy Development, End-to-End Initiative Management, Competitive Intelligence, Program and Project Management, Business Analyst, Usability, eCommerce, Troubleshooting (Root cause analysis, Loss mitigation, and Problem resolution)
Experience
VP, Digital Infrastructure & Analytics Manager
May 2015 — Present · Charlotte, NC, US
Education
Queens University of Charlotte
Master of Business Administration (M.B.A.)
2002 — 2006
Thomas Edison State University
BSBA, Marketing
2001 — 2001
University of Central Florida
Market Research/Advertising
1984 — 1987
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