Stacy Leidwinger

Cybersecurity Marketing Executive | B2B Marketing & Product Leader | HackerOne

Role
Chief Marketing Officer at HackerOne
Location
Pittsburgh, PA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Stacy Leidwinger

I have spent the majority of my career in the areas of marketing, product marketing and product management within the B2B software space. Throughout my career, I have:• Managed the product life cycle working with cross-functional teams to develop, position, message and sale a portfolio of product solutions• Led new product introductions to the market from the early design conception phases through initial product launches to ongoing positioning and sales alignment • Re-positioned product lines according to new corporate strategies and led the transformation throughout all functional areas of the corporation• Applied marketing and product expertise toward training, coaching and supporting sales resources, enabling them to better grasp the marketing message to apply within sales activities • Worked closely with clients to identify their unmet needs and drive enhancements within the product line to address those needs and position the product competitively in the market• Directed overall marketing and campaign plan identifying customer segment, messaging and strategy to guide demand generation and account-based marketing initiatives • Served as company spokeswoman presenting at industry events, working with industry analysts and participating in social media• Assisted in building successful exit strategies and positioning which has resulted in acquisitionsIt is in leveraging these skill sets I have been able to successfully drive strong market positioning and product innovation to grow three different organizations which resulted in strategic exits. Nuance\'s Document Imaging Division divested from Corporate Nuance to become part of Kofax in 2019 to help expand their Intelligent Automation platform. RES Software was acquired by Ivanti in 2017 to build upon their secure IT service delivery platform. Vivisimo was acquired by IBM in 2012 to become part of their big data and analytics portfolio.

Experience

  1. Chief Marketing Officer

    HackerOne

    Dec 2025 — Present

    As CMO, I oversee global marketing—spanning brand, product marketing, growth, channel and field marketing, and sales development—with a focus on unifying our story, strengthening demand, and supporting HackerOne’s growing impact in the security market.

Education

  • University of Pittsburgh Joseph M. Katz Graduate School of Business

    MBA

    2006 — 2008

  • Allegheny College

    Bachelor, Computer Science & Economics

    2000 — 2004

Skills

  • Sales Enablement
  • B2b
  • Customer Relationship Management (Crm)
  • Agile Methodologies
  • Enterprise Software
  • Go-to-Market Strategy
  • Product Development
  • Channel Partners
  • Content Management
  • Product Marketing
  • Pre-Sales
  • Enterprise Search
  • Search
  • Strategic Partnerships
  • Software as a Service (Saas)
  • Business Development
  • Product Management
  • Account Management
  • Integration
  • Positioning
  • Big Data
  • Enterprise Content Management
  • Start-Ups
  • Professional Services
  • Crm
  • Strategy
  • Business Alliances
  • Solution Selling
  • Saas
  • Cross-Functional Team Leadership
  • User Experience

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Stacy Leidwinger — Chief Marketing Officer at HackerOne in Pittsburgh, PA, US | Unifers