Slajanna Jean
Marketing Manager, Events @ADP
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WORK HISTORY
Marketing Manager, Events @ADP
Brooklyn, NY, US
Executed end-to-end event strategy for conferences and trade shows targeting enterprise and mid-market accounts, aligning with GTM priorities to increase SQLs by 8%, generate $10.5M in pipeline, and boost closed-won revenue by 7.9% YoY- Developed and managed comprehensive event budgets, monitor expenses throughout the event lifecycle, and implement cost-saving strategies to deliver high-quality, cost-efficient events- Aligned event campaigns with GTM teams to support product and sales initiatives, maximize roadmap efficiency, messaging boost engagement, and generate pipeline- Delivered post-event reports with actionable insights that optimized ROI, improved SQL conversion, and informed future event planning- Leveraged AI tools to streamline event planning, automate workflows, and optimize marketing campaigns, increasing efficiency and enhancing attendee engagement.
EDUCATION
Keller Graduate School of Management of DeVry University
Master of Business Administration (M.B.A.)
John Jay College (CUNY)
Bachelor of Arts (B.A.)
SKILLS
ABOUT SLAJANNA JEAN
Event Marketing leader with 9 years’ experience turning insights into memorable events…
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