Slaheddine Gharbi
Product Lead @Srmg
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WORK HISTORY
Product Lead @Srmg
Develop, plan and execute digital strategy. SEO and Multi-channel marketing. Plan and execute acquisition and retention campaigns. Ensure all content is on-brand, consistent in terms of style, quality and optimized for search and UX/UI for all channels including online, social media, email and mobile- Identifying trends in data and ROI, drawing conclusions and making actionable recommendations to key stakeholders- User personas and user journeys, sitemap and wireframes, website evaluation and business goals analysis, competitor analysis, test script design, A/B multivariate testing- Competitor research, user research (interviews, observation, card sorting, secondary research), new technology research, gap analysis, creating presentations for senior management that clearly and concisely present analysis and recommendations- Team leadership and organization, presentations, stakeholder relationships, client-facing meetings, supplier management, workshop planning and execution- PRD/project brief, project scoping, functional analysis & requirement specification
EDUCATION
Université du Québec à Trois-Rivières
Master of Business Administration - MBA, Project Management
Institut Supérieur des Sciences Appliquées et de Technologie de Sousse - ISSAT Sousse
Bachelor’s Degree, Computer Science / Information Technology
SKILLS
ABOUT SLAHEDDINE GHARBI
Bilingual (EN/FR) Product Owner and Business Analyst with 16+ years of experience…
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