Skyler Matthews

About Skyler Matthews

Results-oriented leader driven to maximize business outcomes, experienced in identifying creative ways to tell stories for numerous games, technology, sports and entertainment brands ranging from indie studios to Fortune 100 companies.There\'s power to a brand\'s story, and I\'ve had the pleasure of crafting and telling these stories to markets around the globe. With experience strategizing from the ground-up, I find great joy in pinpointing unique ways to increase mass-awareness among new and existing consumer audiences. Prior to taking on the broader entertainment industries, I first discovered my passion for engaging fans while working in sports. Over time it became clear to me the positive influence a strong and trusting community can have on business success. To this day, it informs how I approach my work and realize creative ways to ignite fandom.Brands I worked with from the agency life: Amazon Games, ArenaNet, Bit Reactor, NCSOFT, Sony Pictures Entertainment, Gearbox, Another Axiom, Google Stadia, Nifty Games, Zero Latency, CleanPlay, VentureBeat, Metateq, Gametime, Oorbit, USC Games, Academy of Interactive Arts & Sciences (AIAS, D.I.C.E. Awards)

Experience

1. Senior Earned Media Specialist, Marketing

   State Farm

   May 2025 — Present

   Drive national earned media strategy and execution for one of the most recognizable brands in the U.S, with a focus on elevating consumer storytelling and brand purpose. Act as a key player in the development of broad awareness campaigns across sports, entertainment, gaming and general market verticals, translating brand moments into compelling media narratives.Conceptualize out of the box marketing strategies that capitalize on culturally relevant topics and timely moments.Partner cross-functionally with creative, partnerships, social and paid teams to align tactics and maximize reach across all channels.Manage high-stakes press opportunities, including national TV and top-tier media interviews for brand executives, talent and campaign spokespeople.Regularly secure earned coverage in nationally recognized outlets and national broadcast segments.Leverage media monitoring and measurement platforms to track performance, optimize outreach and report on campaign effectiveness in real-time. Collaborate with agency partners and internal stakeholders to maintain brand consistency and ensure media strategies ladder up to broader marketing goals.

Education

• Washington State University - Edward R. Murrow College of Communication

  Minor

• Washington State University

  Bachelor of Arts - BA

• Washington State University - Carson College of Business

  Minor