Skyler Hamby
Full-funnel digital marketing, Meta ads, performance web design, and high-converting offers that drive real ROI.
- Role
- Director of Marketing, E-commerce & Paid Media at Topo Motorsports
- Location
- Amarillo, TX, US
- LinkedIn followers
- 500 followers
About Skyler Hamby
Helping businesses convert traffic and increase sales with paid advertising and web design.
Experience
Director of Marketing, E-commerce & Paid Media
Feb 2022 — Present · TX, US
Scaled Meta ad account from launch to $90K+/month revenue with direct ownership over structure, targeting, creative, testing, and optimization. • Designed and executed conversion-optimized funnel tests across landing pages, offer variants, and ad formats — unlocking scalable acquisition paths. • Led full-funnel customer acquisition strategy across Meta, email, and web, achieving up to 15X ROAS across multiple product launches. • Produced all in-house organic and paid creative (static, carousel, video) to support rapid testing and reduce CPM/CPA over time. • Managed budget pacing, CAC efficiency, and revenue alignment using real-time attribution, creative diagnostics, and performance reporting. • Doubled company revenue by launching and scaling e-commerce as a core acquisition channel.
Education
Amarillo College
Associate's degree, Graphic Design
2015 — 2017
Hereford High School
Cosmetology/Cosmetologist, General
2011
Central New Mexico Community College
UI/UX Design
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