Skyler Crabill
Digital Marketing Specialist at Electric Pulp
- Role
- Digital Marketing Specialist at Electric Pulp
- Location
- Sioux Falls, SD, US
- LinkedIn followers
- 500 followers
About Skyler Crabill
Results-driven Digital Strategy Lead with 10+ years of experience in SEO, paid media, and digital marketing strategy. I specialize in developing and executing data-driven strategies that drive traffic, increase engagement, and maximize ROI. At Electric Pulp, I manage digital strategy for multiple high-profile clients across finance, agriculture, housing, and e-commerce. I’ve led initiatives that have increased total website users by 88.8% year-over-year and boosted engagement by 150.7%. My expertise includes SEO, content strategy, digital advertising, analytics, and CRO. I thrive on solving complex digital challenges, optimizing campaigns, and ensuring long-term client success. Let’s connect to discuss how data-driven marketing can elevate your brand’s performance. Key Skills: SEO, Paid Media, Google Ads, LinkedIn Ads, Meta Ads, CRO, Data Analytics, Marketing Strategy
Experience
Digital Marketing Specialist
Feb 2021 — Present · Sioux Falls, SD, US
Lead SEO and digital strategy for 10 high-profile clients, ensuring long-term client retention and growth.Spearheaded SEO & digital initiatives resulting in an 88.8% YoY increase in website users and a 150.7% rise in total page views.Manage paid media strategies across Google, LinkedIn, and Meta, optimizing campaigns for maximum ROAS.Oversee KPI tracking, performance reporting, and A/B testing to refine campaign performance.
Education
Belle Fourche High School
High School Diploma
2004 — 2007
South Dakota State University
B.S., Mass Communication and Broadcasting
2007 — 2011
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