Skyler King

About Skyler King

I help enterprise brands turn partnerships into a scalable, measurable growth engine.As an Enterprise Sales Executive at impact.com, I work with leading brands across North America to modernize how they discover, manage, and scale partnerships — spanning affiliates, creators, influencers, publishers, and strategic business partners. Today’s most effective growth strategies extend beyond traditional marketing channels, and my role is helping organizations unlock incremental revenue by treating partnerships as a core performance channel rather than a secondary acquisition strategy.My approach is consultative and outcome-driven. I partner with senior marketing, eCommerce, and partnership leaders to understand their growth objectives, identify inefficiencies or missed opportunities within their existing ecosystems, and build partnership strategies that drive measurable impact across acquisition, retention, and lifetime value.Prior to impact.com, I built my career in enterprise and mid-market sales within media monitoring & outreach, data, research, and performance marketing technology, consistently working with organizations navigating complex market shifts and evolving digital landscapes. This experience shaped a strong foundation in strategic account planning, value-based selling, and managing complex, multi-stakeholder sales cycles.With over eight years of experience in enterprise sales and business development, I bring deep experience in consultative selling methodologies including SPIN Selling, Value Selling, Miller Heiman, and MEDDPICC. I am passionate about helping business leaders translate market change into competitive advantage — aligning technology, partnerships, and strategy to drive sustainable, long-term growth.

Experience

1. Mid-market Sales Manager - Americas

   Awin Global

   Nov 2024 — Present · San Diego, CA, US

   As a Mid-Market Sales Manager for Awin in the Americas region, I am responsible for driving business growth and establishing strategic partnerships with mid-market advertisers. I lead the entire sales cycle, from prospecting and lead generation to negotiating and closing deals, ensuring a high level of customer satisfaction and long-term success for clients across diverse verticals.Key Responsibilities:Identify and pursue new business opportunities within the mid-market segment across the Americas.Build and nurture strong relationships with decision-makers and key stakeholders, positioning Awin\'s solutions to meet their marketing and performance needs.Collaborate with internal teams such as Account Management, Marketing, and Product, ensuring the delivery of tailored solutions that drive value and performance for clients.Develop and execute sales strategies to meet and exceed monthly and annual revenue targets.Maintain a robust sales pipeline, manage client accounts, and provide regular updates to senior leadership on sales performance and forecasts.Stay up to date with industry trends and competitive landscape, providing valuable insights to clients and positioning Awin as a leader in the affiliate marketing space.Negotiate contracts, close deals, and onboard new clients, ensuring a smooth transition to the account management team.Achievements:Q12••••13% to Goal (first quarter selling Awin)

Education

• George Mason University

  BA - Government and International Politics; Minor - Conflict Analysis & Resolution (Organizational), Humanities/Humanistic Studies

  2009 — 2013