Skylar Hillebrant

About Skylar Hillebrant

I have over 10 years of experience in the marketing world as a Digital Marketing Manager. I work with businesses from a variety of industries. We start with analyzing their ideal customer and then create a detailed profile that we can pull from. After that, I create a holistic customer journey that uses the marketing vertical that the customer is in. The strategy may call for SEM, social media marketing, email marketing, video marketing, or other steps. The goal is to create campaigns that address the target audience based on where they are at in their customer journey. This approach has led me to become proficient in all facets of digital marketing. Content creation, social media, search engine marketing, video marketing, I have all successfully implemented.I have a passion for machine learning and data analytics. I am proficient in Python and have experience in other languages. Machine learning, artificial intelligence, deep learning, are the future and I spend time using ML models on my projects to stay up to date in that world.

Experience

1. Digital Marketing Manager

   Veracross

   Jan 2023 — Present

   As the Digital Marketing Manager at Veracross, I am responsible for developing and implementing the company\'s digital marketing strategy. This involves identifying target audiences and creating marketing campaigns that engage and convert them. I also manage the company\'s digital marketing budget and analyze the performance of campaigns to optimize their effectiveness. In addition to these responsibilities, I oversee the maintenance and upkeep of the company\'s website and email marketing efforts.

Education

• Skyline High school

  Computer Information Technology

• Brigham Young University - Idaho

  Bachelor of Science, CIT

Skills

• Google Webmaster Tools
• Web Analytics
• Google Adwords
• E-Commerce SEO
• Jquery
• Wordpress
• Search Advertising
• Bigcommerce
• Youtube Advertising
• Lead Generation
• Content Strategy
• Marketing Strategy
• Sem
• Leadership
• Search Analysis
• Online Advertising
• Facebook
• Landing Page Optimization
• E-Commerce
• Organic Search
• Keyword Research
• Html5
• Web Marketing
• Content Marketing
• Google Adwords Professional
• Digital Marketing
• Css
• E-
• Web Design
• Management
• Google Analytics
• Link Building
• Web Development
• SEO
• Smo
• Swift
• Online Marketing
• Ppc
• Social Media
• Product Development