Skylar Smith
Director of Marketing Operations – SouthEast Bank
- Role
- Director of Marketing Operations at SouthEast Bank
- Location
- Knoxville, TN, US
- LinkedIn followers
- 500 followers
Experience
Director of Marketing Operations
Aug 2024 — Present · Knoxville, TN, US
Responsible for managing the technical aspects of SouthEast Bank and subsidiaries\' marketing efforts. Maintain the marketing tech stack and manage marketing automation workflows and strategy. Improve the effectiveness of marketing efforts through the strategic use of technology, data analysis, and process optimization. Responsible for identifying technology needs, leading the implementation of marketing automation, CRM integrations, optimizing user experience, and streamlining the acquisition of new leads.• Identifying and implementing new marketing technologies such as communications preferences, SMS, new apps, in-app marketing opportunities, and website enhancements to improve and optimize customer experience.• Managing lead flow and coordinating with sales.• Designing, building, and maintaining marketing performance reporting to provide outbound marketing team with insights that assess and influence strategy• Work with internal teams on data flows and integrations for marketing purposes.• Lead the integration of marketing automation and CRM systems to provide optimal prospective customer journey.• Plan and execute strategies to improve website customer experience and conversion, including new tools and content areas.• Implement tools and platforms to provide means for conversion tests and experiments.• Implement user funnel measurement, new touchpoints and methods for customers to interact,and measure the impact of those touchpoints. • Evaluate emerging technologies for potential adoption.
Education
Maryville College
Bachelor’s Degree, Writing/Communication
2011 — 2015
Skills
- Public Speaking
- Copy Editing
- Creative Writing
- Blogging
- Powerpoint
- Microsoft Excel
- Technical Writing
- Content Management
- Google Docs
- Microsoft Office
- Microsoft Word
- Project Management
- Video Production
- Event Planning
- Graphic Design
- Ap Style
- Web Analytics
- Social Media
- Strategic Planning
- Wordpress
- Editing
- Research
- Public Relations
- Newspapers
- Illustrator
- News Writing
- Social Networking
- Writing
- Google Adwords
- Web Design
- Journalism
- Content Strategy
- Indesign
- Sports
- Interviewing Skills
- Photography
- Photoshop
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.