Skylar Pannell
Commerce Strategy | Shopper Marketing | Retail | Media | CPG
- Role
- Associate Director, Client & Business Leadership at VML
- Location
- Rogers, AR, US
- LinkedIn followers
- 500 followers
About Skylar Pannell
Results-driven media and shopper marketing professional with extensive experience in driving brand visibility and boosting sales growth through strategic, data-driven marketing initiatives. Specializes in managing multi-channel media campaigns, leveraging shopper insights, and optimizing in-store experiences to influence purchasing decisions. Strong expertise in building client relationships, leading cross-functional teams, and utilizing data analytics to develop effective, cohesive marketing messages that resonate with target audiences. Adept at overseeing large media budgets, negotiating media buys, and driving ROI for clients. Proven success in social commerce, campaign management, and partnership development, with a focus on staying ahead of industry trends and consumer behaviors to deliver effective marketing solutions.
Experience
Associate Director, Client & Business Leadership
May 2025 — Present
Education
Arkansas State University
Bachelor's degree, Public Relations, Advertising, and Applied Communication
2011 — 2015
Skills
- Event Planning
- Microsoft Office
- Illustrator
- Microsoft Word
- Indesign
- Microsoft Excel
- Powerpoint
- Student Recruiting
- Imovie
- Garageband
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