Skyla Li

About Skyla Li

I believe great marketing connects cultures, grows…

Experience

1. Associate Director, Content

   Croud

   Apr 2022 — Present

   Develops content proposition and identifies new opportunities for product evolution and development - Develops and leads execution of SEO strategy, tactics and roadmap in collaboration with multiple internal teams - Creates and presents proposals with recommended tactics to clients and working with teams to present all client deliverables - Provides strategic and tactical guidance on SEO best practices - Evaluates staffing needs and develops team members through on-going training and support - Responsible for performance evaluations and regular feedback for direct reports

Education

• City University of Hong Kong

  BA (Hons) English for Professional Communication, Communication and Media Studies

• General Assembly

  Google Analytics, Facebook Advertising, SEO, Project Management

  2017 — 2018

• Lancaster University

  Communication and Media Studies

  2009 — 2009

• NYU Stern School of Business

  DBi Israel

  2018 — 2018

• New York University

  Master of Science (M.Sc.), Integrated Marketing (Digital Marketing)

  2016 — 2018

Skills

• Research
• Twitter
• Marketing
• Newsletters
• Market Research
• Search Engine Optimization (SEO)
• Linkedin Marketing
• Sem
• Marketing Communications
• Social Media
• Project Management
• Slideshare
• Strategy
• Microsoft Office
• Marketing Strategy
• Twitter Marketing
• Editing
• Google Analytics
• Facebook
• Squarespace
• Google Adwords
• Integrated Marketing
• Business Strategy
• Competitive Analysis
• Content Strategy
• Corporate Communications
• Linkedin Advertising
• Linkedin
• Marketing Research
• Online Marketing
• Digital Marketing
• SEO Audits
• Online Advertising
• Wordpress
• Social Media Marketing
• Email Marketing
• Search Engine Marketing (Sem)
• Leadership
• Public Relations
• Hootsuite