Skye Smith
Brand and Creative Consultant @Boohoo Group Plc
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WORK HISTORY
Brand and Creative Consultant @Boohoo Group Plc
Manchester, GB
Brand and creative specialist with over 10 years experience. My passion lies in crafting omnichannel brand stories that are truly customer obsessed, curated storytelling to build new communities creating genuine connections and true brand affinity. Specialising in brand tone of voice, art direction, model and location sourcing and delivering best in class brand campaigns.
EDUCATION
Northumbria University
Bachelor's degree 2:1
ABOUT SKYE SMITH
With over 10 years of experience in the creative industry, I am a passionate and customer-obsessed brand and creative specialist. My mission is to create and deliver omnichannel brand stories that build new communities, generate genuine connections, and foster true brand affinity. I have a strong expertise in brand tone of voice, art direction, model and location sourcing, and best-in-class brand campaigns. As the head of creative for Boohoo, I lead a talented team of creatives to craft and execute 360 brand campaigns on a global scale. I collaborate with internal and external stakeholders to ensure alignment of brand vision, strategy, and execution across all channels and touchpoints. I also leverage my skills in social networking, communication, and creativity to engage and inspire our target audience and drive growth and loyalty for the brand.
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