David Lloyd
Senior Writer Editor @scarlettabbott
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WORK HISTORY
Senior Writer Editor @scarlettabbott
York, GB
I partner with Internal Communications agency scarlettabbott and produce IC-focused content, which engages, inspires and informs colleagues to drive business performance for national and global
SKILLS
ABOUT DAVID LLOYD
Hello. I\'m a copywriter and senior creative with a history of developing big ideas and engaging content. As a multidisciplinary writer I’ve worked for some of the UK’s biggest names. I\'ve edited national titles and have worked on tiny start ups, launched my own magazines and helped international hotel chains bring new brands to market. I’ve crafted cross-platform campaigns, created magazines, built brand voices from scratch, and turned complex briefs into beautifully simple stories. My portfolio spans editorial and advertising, digital and print, social media and city dressing. I have a track record of growing revenue, forging deeper engagement and adding real value to client relationships. I do it by helping my clients to connect emotionally and authentically to their audience, and articulate what it is they stand for. A purpose that sets them apart from the rest.
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