Joel Skretvedt

About Joel Skretvedt

I’m a serial tech founder building and scaling companies at the intersection of AI, SaaS, marketing systems, and revenue growth. I started in the early days of the commercial internet, helping Fortune 500 and brands navigate digital transformation before “digital transformation” was even a term. Over the past two decades, I’ve launched, scaled, exited, and—yes—shut down ventures across digital marketing, email infrastructure, education, lead generation, and software.Today my focus is AI.I’m actively building and investing in AI-driven platforms that improve decision-making, automate operations, enhance marketing performance, and unlock scalable growth. My background in algorithmic marketing, conversion psychology, email deliverability, and systems architecture gives me a unique edge in applying AI where it actually drives revenue—not just hype.I operate as both builder and operator:• Multi-company CEO• SaaS founder (technical + product-driven)• Growth and automation architect• Early adopter of emerging tech• Investor across angel, VC, and private marketsI understand how to start, fund, scale, optimize, and exit businesses. I’ve built companies from zero to national scale, engineered high-performance sales funnels, and designed marketing systems that consistently produce measurable ROI.My edge is pattern recognition — seeing where technology is heading and building ahead of the curve.From catalog to cloud to AI — I’ve been early before. And I’m early again.Featured in: Internet Retailer, TechTV, Website Magazine, Call Center Magazine, AdWeek, PROMO Magazine, USA Today, The New York Times, and more.

Experience

1. Co-founder

   Traffic Grid

   Jun 2020 — Present · Orlando, FL, US

   At Traffic Grid, we specialize in generating high-quality, intent-based leads for newsletters and affiliate marketing programs. By leveraging proprietary real-time user intent signals—including site visit history, secondary search queries, and email activity—we provide our clients with highly targeted leads that significantly boost engagement and conversion rates. Our innovative approach has successfully scaled subscriber bases across diverse niches, delivering exceptional results in an increasingly competitive digital landscape. Whether through our newsletter scaling services, intent-based email lists, or comprehensive media buying solutions, we empower businesses to effectively connect with their audiences and drive sustainable growth.

Education

• MITx - Innovation and Commercialization (3.086)

  Innovation and Commercialization

• Harvardx - Computer Science (CS50X)

  Computer Science

• Virginia Commonwealth University

  MCV (Medical College of VA), Physical Therapy

Skills

• Leadership
• Entrepreneurship
• Business Development
• Digital Marketing
• Marketing Automation
• Public Speaking
• Online Advertising
• Management
• Start-Ups
• Marketing Strategy
• Web Marketing
• Media Buying
• Affiliate Marketing
• Online Marketing
• Pay Per Click (Ppc)
• E-Commerce
• Advertising
• Ppc
• Email Marketing