Smitha Ramaswamy
Head of MarTech and Operations, Amazon Flex
- Role
- Head of Martech and Operations, Amazon Flex at Amazon
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Smitha Ramaswamy
I’m a marketing technology and operations leader with 15+ years of experience…
Experience
Head of Martech and Operations, Amazon Flex
Jul 2022 — Present · Bellevue, WA, US
I lead the global Marketing Technology and Operations organization at Amazon Flex, driving marketing innovation, automation, and operational excellence through data, technology, and AI. I built this function from the ground up—scaling a global team of 15+ specialists and managing a $5 M portfolio spanning automation, analytics, personalization, and web experience. My team has modernized our MarTech stack with Adobe Experience Cloud, Webflow, and other next-generation tools, while integrating AI and GenAI to enhance campaign orchestration, content generation, and optimization. By combining strategic leadership with hands-on innovation, I help global marketing teams deliver more intelligent, efficient, and personalized customer engagement at scale.
Education
SMU Cox School of Business
Graduate Marketing Certification Program (GMCP), Marketing
2010 — 2011
B. M. S. College of Engineering
BE, Electrical and Electronics Engineering
1997 — 2000
Product School
Product Management
The University of Texas at Dallas
Masters, Computer Science
2004 — 2007
Skills
- Business Intelligence
- Sql
- Business Analysis
- Consulting
- Sdlc
- Postgresql
- Java
- Database Marketing
- Databases
- Product Development
- Analysis
- Testing
- Relational Databases
- Java Enterprise Edition
- Enterprise Software
- Web Applications
- Requirements Analysis
- Requirements Gathering
- Analytics
- Cross-Functional Team Leadership
- Data Analysis
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