Katya Skorobogatova

Growth Advisor @New Zealand Trade and Enterprise

San Francisco, CA, US
EMAILS
k••••••••@nzte.govt.nz
MOBILE NUMBERS
+16•••••••75

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WORK HISTORY

Nov 2022 — Present

Growth Advisor @New Zealand Trade and Enterprise

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San Francisco, CA, US

EDUCATION

2006 — 2006

New York University

Interactive Telecommunications Program

1999 — 2004

Saint Petersburg State University

Diploma Cum Laude, Linguistics

SKILLS

Start-UpsDigital MediaProduct ManagementAccount ManagementCrmSocial MediaSocial Media MarketingMarketingSearch Engine Optimization (SEO)LeadershipMarketing StrategyDigital StrategyAdvertisingStrategyProgram ManagementOnline MarketingPublic RelationsBusiness StrategyMobile MarketingSEOCustomer Relationship Management (Crm)Project ManagementIntegrated MarketingManagementMobile DevicesProduct MarketingStrategic PlanningStrategic PartnershipsOnline AdvertisingBusiness DevelopmentBusiness Growth StrategiesDigital Marketing

ABOUT KATYA SKOROBOGATOVA

Product and growth marketing leader with 15+ years of experience connecting customer insights to business results across global digital products. I specialize in crafting go-to-market strategies that drive acquisition, engagement, and retention throughout the customer lifecycle.My expertise spans- Translating customer needs into compelling product positioning and messaging- Developing comprehensive GTM strategies for new products and features- Building data-informed marketing programs that drive growth at every customer touchpoint- Leading cross-functional initiatives between Marketing, Product, and Engineering teams- Establishing analytics frameworks that reveal actionable customer insightsMy experience at Facebook, Instagram, and WhatsApp taught me to identify the critical intersection between customer needs and product value, while building marketing strategies that scale globally across diverse markets and cultures.Currently advising innovative companies on creating customer-centric growth strategies that deliver measurable business impact.

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