Serena McIntire

About Serena McIntire

Principal UX & Content Strategist who turns chaos into clarity and ideas into experiences people actually feel. With 15+ years shaping everything from fintech tools to AI-powered platforms, I design language systems, emotional maps, and content frameworks that make technology more human. I love partnering with cross-functional teams and execs to turn “we’re not sure what this is yet” into “we can’t imagine the product without it.” Let\'s not just design experiences, let\'s create digital adventures that users will fan girl over.

Experience

1. Senior Ux Content Designer

   JPMorganChase

   Oct 2024 — Present · Seattle, WA, US

   Drove end-to-end UX design strategy for an AI-powered semantic search engine, shaping the product vision through research, competitive analysis, and strategic alignment with business and technology goals. Led journey mapping and content architecture for MVP and final-state experiences, collaborating across Product, Engineering, and Design to deliver a cohesive, AI-powered search experience.*Developer-Centric UX Content: Designed content for developer-facing financial tools and APIs, ensuring clarity, usability, and seamless integration with JPMorgan Chase’s design system.*Developer Enablement: Created intuitive, well-structured UX experiences, UI messaging, and onboarding flows to help developers integrate and build with JPMorgan Chase’s financial products.*Accessibility & Compliance: Developed content that adhered to WCAG accessibility standards and financial regulations, ensuring inclusive and compliant experiences for all users.*Content Strategy & Governance: Established content frameworks, messaging guidelines, and information architecture strategies to drive consistency across developer portals and API documentation.*Data-Driven Optimization: Conducted content testing and collaborated with UX researchers to refine developer experiences, improving comprehension and reducing friction in API adoption.

Education

• Portland State University

  Master of Science - MS, Communication and Media Studies

  2016

• Whitworth University

  Bachelor of Arts - BA, Business and Organizational Management

  2012

Skills

• Advertising
• Management
• Online Advertising
• Copywriting
• Corporate Communications
• Public Speaking
• Leadership
• Public Relations
• Online Marketing
• Blogging
• Research
• Digital Marketing
• Project Management
• Content Strategy
• Marketing Communications
• Writing
• Marketing Strategy
• Social Media
• Communication
• Persuasion
• Social Networking
• Social Media Marketing
• Editing
• Visual Communication
• Campaign Management
• Event Planning
• Marketing