Nicole Skinner

About Nicole Skinner

I believe that the right words—delivered at the right moment—can build trust, spark…

Experience

1. Marketing Director

   Garco Construction, Inc.

   Apr 2019 — Present · Spokane, WA, US

   As Garco’s Marketing Director, I lead all aspects of marketing strategy, brand positioning, and business development support for our top-performing construction firm. I manage day-to-day operations of the marketing department and oversee marketing staff, ensuring our messaging is aligned with business goals and resonates with both internal and external stakeholders.I oversee the full proposal lifecycle for all verticals (Federal Government, private sector, GC/CM, design-build and public works pursuits), crafting compelling content that has contributed to securing hundreds of millions in contracts each year. My role includes managing the website and social media, developing strategic marketing plans, and producing promotional materials that reflect Garco’s values and capabilities.I lead advertising and PR campaigns, monitor competitor activity, and provide data-driven recommendations to leadership. I also support executive presentations and reporting, driving internal alignment and visibility for marketing’s impact. I also lead the creation and execution of all internal staff communications.Key contributions:Spearhead the delivery of winning technical proposals and RFQ responses, often under tight deadlines that generate nearly 70% of the company\'s annual revenue.Built and execute integrated marketing campaigns to support business development and brand awareness.Develop reporting systems to track business development and marketing effectiveness and guide strategic adjustments.Create and implement internal communication tools and executive materials that support leadership messaging and organizational clarity.Manage Garco’s website and social media to ensure brand consistency across all platforms.

Education

• Pierce Community College

  AAS, General

  1997 — 1999

• Eastern Washington University

  Bachelors of Arts, Interdisciplinary Studies

  1999 — 2001

Skills

• Proofing
• Creative Direction
• Video
• Account Management
• Press Releases
• Digital Media
• Editing
• Video Production
• Integrated Marketing
• Public Relations
• Media Relations
• Online Marketing
• Content Development
• Writing
• Commercials
• Creative Strategy
• Leadership
• Email Marketing
• Event Planning
• Radio
• Marketing Communications
• Facebook
• Web Content
• Television
• Newsletters
• Marketing Strategy
• Blogging
• Social Media
• Creative Writing
• Advertising
• Content Management
• Strategic Communications
• Wordpress
• Media Buying
• Copywriting
• Presentation Development
• Direct Marketing
• Customer Service
• Social Media Marketing
• Marketing