Shannon Costanza

About Shannon Costanza

With 12 years of experience in the digital media industry, I have developed a robust skill set in media planning, strategy, and execution within CPG, Finance, Tech, and Pharma verticals. For the past few years, I have focused my efforts within healthcare at Genentech as a digital media manager across various therapeutic areas. This role has allowed me to merge my passion for data-driven decision making with a commitment to put patients first. I hold degrees in Marketing and Communication from UMass Amherst, where I was part of both the Isenberg School of Management and the Commonwealth Honors College. My academic background has provided a solid foundation in strategic thinking and effective communication, which I apply daily in my professional endeavors. In addition to my full-time career, I am a CrossFit Level 2 Trainer with over ten years of experience. I am passionate about helping athletes achieve their fitness goals in a safe and supportive environment.I am always eager to connect with like-minded professionals and explore opportunities to leverage my expertise in digital media and healthcare communication.

Experience

1. Contract Account Manager

   Reddit, Inc.

   Oct 2025 — Present

   As an Account Manager supporting Large Customer Sales (Pharma & Tech) at Reddit, I oversee end-to-end campaign execution. I manage day-to-day pacing, optimization, in-platform activation, and performance reporting to ensure campaigns deliver against client objectives while maintaining operational excellence. My focus is on driving efficiency, accuracy, and scalable processes that improve both client outcomes and internal workflows. In addition to client management, I\'ve built standardized onboarding resources for Account Managers, developed pharma- specific creative templates to help streamline submissions, and authored training materials to increase adoption of new delivery tools, reducing manual work and improving execution speed. I am passionate about translating performance data into actionable insights, building strong client relationships, and creating repeatable systems that elevate team performance.

Education

• Isenberg School of Management, UMass Amherst

  Bachelor of Business Administration (BBA), Marketing & Communication

  2010 — 2014

Skills

• Social Media
• Marketing
• Social Networking
• Social Media Marketing
• Leadership
• Powerpoint
• Microsoft Excel
• Public Speaking
• Video
• Microsoft Office
• Coaching
• Microsoft Word
• Integrated Marketing
• Marketing Communications
• Facebook
• Teamwork
• Email Marketing
• Blogging
• Research
• Public Relations
• Salesforce.com