Tyler Skelton

About Tyler Skelton

I help professional associations turn member data into high-value insights.After more than a decade working in accounting education, membership growth, and certification strategy, I now focus on designing benchmarking surveys and building interactive dashboards that associations can use to deliver real, measurable value to members.Most recently, I led a national salary benchmarking initiative serving 270+ higher education professionals. I designed the survey architecture, structured the reporting model, and built interactive compensation dashboards using AI-assisted workflows with tools such as Gemini and Claude.My background in accounting associations and certification business development gives me a practical understanding of how associations grow, retain members, and create differentiated benefits.Today, I work with small to mid-sized associations to:• Design custom benchmarking surveys• Build executive-ready dashboards• Translate raw data into actionable member insights• Launch modern data products without large consulting firm costsIf your association is exploring a salary study, workforce trends survey, or interactive reporting solution, I would welcome the conversation.

Experience

1. Membership Experience Manager

   NAPAHE

   Sep 2025 — Present · Seattle, WA, US

   Serve as the primary point of contact for members, partnering directly with the Executive Director to support engagement initiatives- Facilitate member onboarding, renewal, and engagement workflows using YourMembership, improving communication consistency and lifecycle touchpoints- Develop and deliver monthly membership reports focused on growth, retention, and engagement for the Executive Director and Board- Maintain and optimize AMS data integrity, workflows, and reporting accuracy - Coordinate organization-wide communications, including newsletters, event emails, and digital promotions, ensuring alignment with organizational messaging and standards- Led national salary benchmarking initiative with 230+ participants, designing survey framework and building interactive compensation dashboards using AI-assisted tools such as Gemini and Claude

Education

• Central Washington University

  Bachelor's Degree, Business Administration; Specialty; Marketing

  2008 — 2012

Skills

• Event Planning
• Classroom Management
• Microsoft Word
• Microsoft Powerpoint
• Microsoft Outlook
• Leadership
• Outlook
• Teamwork
• Microsoft Excel
• Powerpoint
• Social Media
• Public Relations
• Customer Service
• Marketing
• Promotions
• Facebook
• Public Speaking
• Social Networking
• Social Media Marketing
• Event Management
• Microsoft Office
• Sales
• Sports
• Sponsorship
• Teaching
• Time Management