Stephen W.
Marketing Leader | Digital Executive
- Role
- Vice President, Marketing & Digital Strategy at Frasier Enterprises
- Location
- Saratoga Springs, NY, US
- LinkedIn followers
- 500 followers
About Stephen W.
A leader well versed in brand, digital, and strategic marketing. I have led teams in central locations and across the globe developing marketing, e-commerce, and advertising campaigns. I like to think I am the traffic cop at the intersection of technology, creative, and business. Many of my roles have been player-coach and I excel in motivating with an acute eye and ear for employee empathy. I have created all of my roles (no one sat in the seat) and thrive in green field. I can move into a new space, create structure and strategy, and seize market opportunity no matter what stage the company is in. Specialties: Marketing Strategy, Digital Transformation, Advertising, Omnichannel Marketing, MarTech Implementation, Marketing Analytics, Brand Building, Talent Acquisition and Retention, Creative Thinking, Technical Execution, Agency and Startup Management, Franchise Marketing and Management, Process Integration, and Leading Teams and Companies to Success.
Experience
Vice President, Marketing & Digital Strategy
Sep 2020 — Present · Johnstown, NY, US
Directing marketing and digital strategy for over 650 franchise locations in 26 states including the NY, Boston, and Chicago markets with digital revenue exceeding $40MM. Executive level participation in corporate initiatives and global marketing planning.
Education
Massachusetts College of Liberal Arts
BS, Business Administration
Massachusetts College of Art and Design
PC, Design for Interactive Communication
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