Simranjeet Singh
Senior Data Scientist @ MakeMyTrip | ex-Fractal | AI & ML Enthusiast
- Role
- Senior Data Scientist at MakeMyTrip
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Simranjeet Singh
Lead Data Scientist | Agentic AI & Applied LLM Systems Data scientist with 8+…
Experience
Senior Data Scientist
Feb 2023 — Present · Gurugram, IN
Built and deployed a regression model, enhanced with rank order modeling, to predict a user’s 60-day lifetime value (LTV) post-installation using one week of search data. Enabled the mobile marketing team to acquire higher-quality installs and optimize campaign targeting strategies.• Developed a multi-label classification model to predict whether a user will search in various Lines of Business (LOBs) — such as IH, IF, Bus, Rail, Cabs, Villas, Hostels, Apartments, and Homestays — based on early user behavior. This empowered the CLM team to deliver personalized communications and boost engagement across the platform.• Designed and deployed a machine learning model to optimize company-wide marketing spend allocation across various channels. Accelerated the profits by ~6% by shifting the cost across different marketing channels• Developed and deployed an end-to-end machine learning algorithm using XGBoost. Achieving an 81% F1-Score in predicting hotel booking cancellations for zero-cost bookings. Spearheaded an initiative to free up the dead inventory and resell it, generating 5% incremental orders
Education
International Institute of Information Technology Bangalore
Post Graduation Diploma, Data Science
Kendriya Vidyalaya
Senior Secondary, Mathematics, Physics, Chemistry, Computer Science, English.
2013 — 2014
Kendriya Vidyalaya
High School, Mathematics, Science, Social Studies, English, Hindi
2011 — 2012
Liverpool John Moores University
Master's degree with Merit, AI and ML
Lovely Professional University
Bachelor of Technology - BTech, Computer Science
2015 — 2019
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