Shubhrajyoti Sarkar

Lead Assistant Manager at EXL | Bridging Data, Al & Business | Physics (M.Sc.) - IIT Kharagpur

Role
Lead Assistant Manager - Analytics at EXL
Location
Bengaluru, KA, IN
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

Experience

  1. Lead Assistant Manager - Analytics

    EXL

    Mar 2025 — Present · IN

    Campaign Performance Analytics: Develop and implement data-driven methodologies to evaluate the effectiveness of marketing campaigns. Leverage statistical techniques and modeling to assess KPIs, ROI, and overall campaign impact.• Marketing Data Science & Insights: Conduct deep-dive analyses on customer and campaign data to uncover trends, segment audiences, and identify optimization opportunities. Translate complex data findings into actionable insights to enhance targeting and response strategies.• Cross-Functional Collaboration: Partner with marketing, product, and IT teams to embed data science solutions into marketing strategies. Ensure analytical outputs are aligned with business objectives and drive measurable outcomes.• Data Integration & Visualization: Collaborate with stakeholders to understand business requirements, consolidate data from multiple sources, and build comprehensive dashboards and reports using tools like Tableau and Power BI.• Agile Leadership in Analytics Projects: Lead and mentor analytics teams within an agile framework, managing sprint planning and delivery of data science and reporting tasks via JIRA.

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Shubhrajyoti Sarkar — Lead Assistant Manager - Analytics at EXL in Bengaluru, KA, IN | Unifers