Sarah Robinson
Senior Content Designer @Scotiabank
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WORK HISTORY
Senior Content Designer @Scotiabank
Lead end-to-end content design for large-scale digital redesigns - Craft client-facing UX content that simplifies complex regulatory and technical language - Partner with product, design, and engineering teams in agile workflows - Conduct audits and define frameworks to improve usability and accessibility - Present content strategy and design rationale to senior leadership with decision-ready documents
EDUCATION
Toronto Metropolitan University
Bachelor of Journalism, Broadcast Journalism specialization
ABOUT SARAH ROBINSON
I was trained to be an objective journalist, but now I like to tell stories with my trademark enthusiasm. My favourite stories (so far) tend to run the gamut. I\'ve covered the Olympics, lifestyle (think: fashion + beauty, food, travel, health + wellness, entertainment), arts and culture, mental health, the 2SLGBTQ+ community, the world of wealth, and cheese. Always cheese.In other words, I\'m a writer and editor with ~15 years of experience. I specialize in brand storytelling, content design, social media, video production / editing, and good ol\' fashioned interviews and articles. I\'ve written for online, print, video, broadcast, and live blogs, both freelance and in-house. I\'ve also dabbled in on-camera hosting, radio, and magazine. I\'m still a journalist at heart (with a few more tech tricks up my sleeve) — always curious, and eager to keep learning and growing through stories.Feel free to get in touch with any freelancing inquiries, or if you\'re interested in obsessing over food trends or swapping recipes. I\'ll bring the cheese board.
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