Samantha Overbay Baker

About Samantha Overbay Baker

Strategic Marketer with over 12 years of experience, mostly spent working for multiple Fortune 500 companies. Most of my experience is in building marketing programs from scratch- creating the strategy, systems, and processes needed in order to stand up and run an end to end marketing program from awareness to up-sell. As a left-brain Marketer with a heavy focus on audience conversion strategy, I am driven by analyzing the right-brain motivations of customers. I ensure marketing\'s efforts impact the bottom line through strategic demand generation, audience acquisition, and quality lead conversion. I am passionate about (pre + post) go-to-market data patterns and a customer-first marketing approach in order to create demand, generate leads, and impact sales. I have extensive experience creating, leading, executing, analyzing and optimizing global multi-touch, omni-channel campaigns, and dynamic customer journeys triggered by audience behavior, demographics, and preferences based on where they are in the funnel. Advanced in: Digital Marketing Strategies, Audience Segmentation/Targeting, and Global Program Management rooted in systems and scalability.

Experience

1. Growth Marketing Manager Artificial Intelligence (Ai)

   Red Hat

   Apr 2025 — Present · US

   Develop a strategy and plan to drive customer conversion at each stage of the buying journey, accelerating pipeline and the path to product purchase- Focus on out-quarter analysis, diagnosing trends, and aligning cross-functional efforts to accelerate pipeline- Serve as BU GTM strategy SMEs to monitor and connect pipeline-contributing activities across marketing, with the goal of translating product strategy into marketing strategy-Conversion & pipeline-focused initiatives: Utilize data to amplify opportunities for customer conversion through targeted efforts to help facilitate path to purchase-Closer alignment to sales: Stay closely connected to seller priorities and evolving customer needs to inform marketing focus-Develop an inquiry-to-sales conversion pipeline strategy and establish closed-loop reporting to align teams, optimize performance, and mitigate bottlenecks to meet revenue targets-Use data + pipeline strategy to focus on impactful projects to move the needle-Translate business objectives and product strategy into executable marketing plans-Ensure execution-level alignment across sales, marketing, and BUs to meet revenue targets.

Education

• Clemson University

  Communication Studies, Public Relations

  2014 — 2016

Skills

• Adobe Creative Cloud
• Multitasking
• Email Marketing
• Event Planning
• Branding & Identity
• Project Planning
• Microsoft Office
• Email
• Screening Resumes
• Managing Database
• Public Relations
• Landing Pages
• Marketing
• Technical Recruiting
• Wordpress
• Time Management
• Mailchimp
• Social Media Blogging
• Social Media
• Sourcing
• Hootsuite
• Leadership
• Customer Service
• Canva
• Internet Recruiting
• Wordpress Design
• Marketing Communications
• Facebook
• Project Management
• Blogging
• Jotform