Shannon Jennewein
Sr Marketing Manager (Strategy), Enterprise Digital (Ga) @Hilton Grand Vacations
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WORK HISTORY
Sr Marketing Manager (Strategy), Enterprise Digital (Ga) @Hilton Grand Vacations
Las Vegas, NV, US
Strategy development integrating innovative digital resources to achieve business goals• Created 100+ email marketing campaigns per year, which resulted in 33% increase in vacation package sales year over year• Steer quarterly growth through assessment of past performance and data-driven marketing predictions• Utilize market trends and target audience statistics to effectively and appropriately market products.• Work cross-functionally with product, engineering, design, marketing, sales, and services to create and execute on growth projects• Monitor and report ROI and user LTV from campaigns to continually improve performance Manage and communicate schedules• Drive A/B and multivariate testing programs to continually improve website and channel performance• A/B test targeting, content, copy & creative among other strategies to continually improve performance and ROAS• Develop and execute integrated multi-channel marketing campaigns for major company initiatives• Create and manage funnel conversion tests• Team leadership and agency partnership management
EDUCATION
University of Phoenix
Bachelor of Science, Business/eBusiness
University of Hawaii
Associate of Arts, Liberal Art1
Holy Cross High School
High School Diploma
SKILLS
ABOUT SHANNON JENNEWEIN
Target oriented Digital Marketing Professional with core strengths in online marketing strategies, market research, SEO (Search Engine Optimization), SMO (Social Media Optimization), planning, design, and analysis of traditional and internet marketing initiatives. Currently leading strategy as Senior Digital Marketing Manager at Hilton Grand Vacations, Las Vegas, NV where responsibilities include new and emerging media management, strategy and daily execution of web-based projects.Areas of Expertise:Strategic & Operations Planning Marketing and Sales Strategizing Business Development/Lead Generation Revenue Growth & Profitability New Market DevelopmentCampaign Management Market Penetration Digital Domain Management Marketing Communication SEM & Paid SearchSEO (Search Engine Optimization) SMO (Social Media Optimization)
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