Samantha J.
Digital Marketing & Ecommerce
- Role
- Digital Marketing Manager at Parfums Christian Dior
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Samantha J.
Creative and data-driven marketing professional who is passionate about translating trends into compelling stories that resonate with diverse audiences. Core Competencies: Digital & Performance Marketing, Global eCommerce Strategy, Omnichannel Experience, UX/UI Optimization, Strategic Planning, Data Analytics & Storytelling, Project Management, Product Marketing, Innovation RoadmappingProgram Expertise: Google Marketing Platform, Meta for Business, Salesforce Marketing Cloud, Monday.com, ContentSquare, FigmaIndustry Categories: Fashion, Skincare, Haircare, Body Care, Fragrances, Makeup
Experience
Digital Marketing Manager
May 2021 — Present · New York, NY, US
Oversee the planning and execution of all performance marketing campaigns across SEM (Paid Search), Paid Social, and Display- Manage an eight-figure digital media advertising budget, strategically allocating spend across channels and tactics to optimize the media mix for 50+ new product launches and campaigns per year, resulting in maximized ROI and brand visibility- Conduct in-depth data analyses to extract actionable insights, informing the 12-month planning, execution, and optimization of local launches, key consumption periods (KCPs), and animation strategies, driving daily traffic and conversion rates to Dior.com.
Education
University of Vermont
Bachelor of Science (B.S.), Public Communications
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