Sam Beresford

Experience

1. Director, Brand & Entertainment Marketing

   Varo Bank

   Jan 2022 — Present

   WHAT I DO I craft communications strategies and develop integrated cross-channel marketing campaigns at a fintech startup in a highly regulated industry. Our aim is to drive key business indicators like brand consideration and brand awareness, which we’ve increased 70% over the last two years. I guide brand partnerships and manage relationships with key marketing partners like NBA superstar Russell Westbrook; a recent campaign integration and collaboration with his fashion line drove a +20% increase in web traffic. Drawing on my background in strategy, I authored brand positioning that now serves as the foundation for marketing initiatives company-wide, and I’m an internal consultant for creative brief writing, GTM campaign planning and rollout, creative evaluation, and presentations to senior leadership. HOW I DO IT I foster strong relationships and build influence with business partners and leaders across teams like Social, Design, PR, Product Marketing, Growth Marketing, Lifecycle, and Partnerships. I manage and collaborate with creative agencies to craft imaginative, effective work that resonates with our brand audience. I operate with the skills needed to thrive in an organization where change is constant and quick pivots are expected: collaboration, curiosity, agility, adaptability, resiliency. And I’m really good at project management, budget tracking, deck building, stakeholder navigation, and selling in great ideas—all the work that gets the work done.

Education

• Morehouse College

  B.A., Business Administration / Marketing

Skills

• Digital Strategy
• User Experience
• Advertising
• Marketing Strategy
• Email Marketing
• Marketing
• Brand Development
• Digital Marketing
• Social Media
• Social Marketing
• Marketing Communications
• Interactive Marketing
• Creative Strategy
• Mobile Marketing
• Social Media Marketing
• Facebook
• Copywriting