Siyun F.

About Siyun F.

Entrepreneurial product Leader with 15+ years of experience driving business growth in Ad Tech, SaaS, monetization, Media Entertainment and E-commerce Proven track record of making high-impact trade-off decisions that balance revenue goals, user experiences, and time-to-market constraints through data-driven decision-making and cross-functional leadership. Hands-on experiences building AI/ML-powered product for personalization, yield optimization and workflow automation.A dedicated team builder with 8+ year experiences leading, scaling high performing product teams; grow and mentor PM talents at work and through social circles. Interests: non profit projects that leverage data and tech to inform urban planning, public transportation, government decision making and public health among others.Skills: analytics, product strategy, SaaS, leadership, business development, data infrastructure, prototyping, operations, pricing strategy, A/B testing, predictive analytics, P&L analysis, business intelligence and media strategy, consumer/market research, team building; Data Analytics, programmatic advertising, Javascript, HTML, SQL, Python; Agile Product Management, JIRA, Aha, Confluence, Cloud Computing Platforms (AWS, GCP, Snowflake)Domain knowledge: content/user monetization, programmatic advertising, curation, in-game advertising, audience targeting, yield optimization, prediction model, ML / AI powered applications, DSP, SSP, CDP, Data Clean Room, CTV, digital video, display, DOOH, e-commerce, user retention, marketplace, platform product

Experience

1. Products

   SoundCloud

   Jan 2026 — Present · New York, NY, US

Education

• University of Michigan

  Master, Communication

• Sun Yat-Sen University

  Bachelor-Management, Marketing,Media & Sociology

• Michigan State University

  MA, Communication, Digital Advertising

• Columbia Business School

  Teleinformation, Business and Economics

Skills

• Excel
• Agile
• Cross Media Marketing
• Ad Networks
• Cross-Functional Team Leadership
• Marketing Strategy
• Consumer Insights
• Market Research
• Google Analytics
• Photoshop
• Business Development
• Digital Marketing
• Data Visualization
• Predictive Analytics
• Javascript
• Analytics
• Media Strategy
• Business Strategy
• Access
• Digital Strategy
• Business Intelligence
• Strategy
• E-Commerce
• Sql
• Ecomm
• Online Advertising
• Dsp
• Doubleclick
• Project Management
• Illustrator
• Software Development
• Python
• Html
• Agile Methodologies
• Dmp
• Leadership
• Agile Project Management
• SEO
• Product Management
• Consumer Behavior