Siyawash Hassan
Business Development Manager @Peninsula Canada
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WORK HISTORY
Business Development Manager @Peninsula Canada
EDUCATION
Durham College
Diploma
ABOUT SIYAWASH HASSAN
As a Senior Consultant at Peninsula, I lead the full sales cycle—from prospecting and needs analysis to solution design, contract negotiation, and long-term client retention. I work directly with CEOs and business owners to deliver tailored strategies that streamline operations, mitigate risk, and drive sustainable growth. I consistently generate over $1.5M in new recurring revenue annually, reflecting my ability to build trust, close complex deals, and deliver tangible value. Full-Cycle Sales Expertise & Business Impact: Strategic Prospecting & Discovery – Identifying and qualifying high-potential clients, understanding their pain points, and uncovering hidden challenges that impact growth. Consultative Selling & Value Alignment – Building credibility through a needs-based approach that aligns business objectives with customized HR, OHS, and compliance solutions. Proposal Development & Deal Closure – Crafting compelling business cases and guiding executive-level decision-makers through the buying process to secure long-term contracts. Client Success & Relationship Expansion – Providing post-sale advisory, upselling additional services, and nurturing strong partnerships that increase client lifetime value. My Approach: I combine strategic insight with executional focus, guiding business leaders through every stage of transformation—from identifying operational gaps to implementing scalable systems. My goal is always to deliver measurable results, reduce liabilities, and position businesses for continued success in a competitive market.
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