Silvia Santinello
Global Media Measurement @Deliveroo
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WORK HISTORY
Global Media Measurement @Deliveroo
London, GB
EDUCATION
East China University of Science and Technology
MBA, International Business
San José State University
1 year exchange, School of Journalism and Mass Communication
ICN Business School
Master of Science, International Management
Università Cattolica del Sacro Cuore
Bachelor - 110 e lode/110, Modern Literature and Publishing
The Institute of Direct and Digital Marketing
Postgraduate Diploma, Direct and Digital Marketing
Università Cattolica del Sacro Cuore
Master, International Management
ABOUT SILVIA SANTINELLO
I\'m an experienced (10+ years) digital media professional with highly transferrable skills gained across different industries including Entertainment (Music and Film), Tech and E-commerce. I\'m extremely data and measurement driven, having delivered several projects linked to data storytelling, cross channel measurement, A/B testing, Brand Lift Studies, correlation studies, clean rooms and media mix modelling. I am a digital first market with experience driving successful full funnel campaigns across Paid Social, programmatic and CTV. One of my top recent achievements has been applying my strong DTC marketing analytics experience and approach to brand media, to measure the long term impact of upper funnel investment. I\'m from beautiful Italy, I hold a MSc and MBA in International business and lived and studied in 4 countries prior to moving to London. I enjoy working in global companies within teams across different counties and from diverse backgrounds.
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