Sivon C.
Chief Marketing Officer @Cliffco Mortgage Bankers
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WORK HISTORY
Chief Marketing Officer @Cliffco Mortgage Bankers
Uniondale, NY, US
As CMO, I oversee Cliffco’s brand, creative direction, and marketing systems, ensuring the company presents a cohesive, credible presence across all channels. I focus on building durable brand infrastructure that scales with the business.
EDUCATION
Fox School of Business at Temple University
Bachelor of Business Administration (BBA), Marketing
SKILLS
ABOUT SIVON C.
I’m a brand strategy leader with 17+ years of experience helping companies reposition and rebrand as they scale.My work sits at the intersection of brand, corporate marketing, and go-to-market strategy. I specialize in clarifying positioning, modernizing brand identity, and building the internal infrastructure that allows brands to support growth instead of lag behind it.I’ve led enterprise and mid-market rebrands, defined corporate brand platforms, and partnered closely with executive leadership to align brand, product, and GTM narratives, particularly in regulated and complex industries like fintech and real estate-adjacent businesses.While design is one of my tools, strategy is the core of what I do. I’m most effective when brought in to help shape the “why” behind the brand, guide transformation initiatives, and execute with autonomy and trust.I’m particularly interested in opportunities where brand strategy is viewed as a long-term business investment, not a reactive function, and where leadership values clarity, alignment, and thoughtful execution.
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