Sivasriraman A

Assistant Manager Marketing and Communication @Dean Foundation

Chennai, IN

Zoho CRM1 Utilized Zoho CRM to organize and maintain a donor database, leading to a 15% in donorretention.2 Designed and executed fundraising campaigns using Zoho CRM, resulting in a 20% in overallcontributions.3 Automated workflows for donor acknowledgment and follow-up processes, saving 30% inoperational tasks.4 Analyzed donor engagement patterns through Zoho CRM dashboards, enabling data-drivenstrategies that boosted campaign success rates by 25%Google AdWords1.Managed Google AdWords campaigns, leading to a 35% in online2.Conducted keyword research and optimized ad copy, improving click-through rates by 40%and enhancing campaign engagement.3.Implemented remarketing strategies, increasing returning donor contributions by 25%.4.Analyzed campaign performance using Google Analytics, reducing cost-per-acquisition by 30%while achieving higher conversions.Social Media1.Designed and implemented social media campaigns across platforms, increasing onlinedonations by 30%.2.Created engaging visual and written content, boosting donor engagement by 25% andgrowing followers across platforms.3 Managed paid social media advertisements, leading to a 20% in reach and donorcontributions.4.Used analytics tools to monitor campaign performance, optimizing strategies and improvingconversion rates by 15%.