Sivaraman Mani

About Sivaraman Mani

As an experienced Marketing Technologist with almost a decade of experience, I have a proven track record of developing and implementing successful marketing strategies that drive business growth. My expertise in marketing automation, data analytics, and digital marketing tools enables me to effectively optimize marketing campaigns and improve ROI.I excel in collaborating with cross-functional teams and have a keen understanding of marketing technology platforms, including CRM, marketing automation, CMS, and social media management tools. I have a demonstrated ability to lead large-scale projects, and build strong relationships with internal stakeholders, vendors, and agencies.My skills in data-driven decision-making, A/B testing, and audience segmentation allow me to continuously improve and iterate on marketing initiatives, while my experience in reporting and analyzing campaign performance enables me to provide insights that drive continuous improvement. I am passionate about leveraging technology to drive innovation and growth and am always seeking new ways to push the boundaries of what is possible in the digital marketing space.

Experience

1. Global Marketing Technology Manager

   Commvault

   Aug 2024 — Present · Chennai, IN

   I lead the strategic planning and execution of our marketing technology initiatives. My responsibilities include managing and optimizing our tech stack to ensure robust performance and alignment with our business objectives. I collaborate with cross-functional teams to drive data-driven decision-making and enhance marketing efficiencies. My goal is to foster innovation and deliver measurable results through advanced marketing technologies.

Education

• Anna University Chennai

  Bachelor of Engineering (BE), Electrical, Electronics and Communications Engineering

  2011 — 2015

• Liverpool John Moores University

  Master of Business Administration - MBA, Marketing

• Institute of Management Technology, Ghaziabad

  PGPM