Sivaprakash M.
Senior Market Research Specialist at CAST
- Role
- Senior Market Research Specialist at CAST
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Sivaprakash M.
I am a proactive and achievement-oriented professional offering nearly 10 years of experience showcased by an illustrated career in the field of marketing research and data analysis with skills in spearheading initiatives directed toward primary & secondary research, lead generation, database management, and data management.Currently associated with CAST Software India Pvt. Ltd. as Market Research Specialist and leading account-based market research by conducting an in-depth deep-dive research on accounts based on various factors including organizational charts & dynamics, risks & challenges, IT initiatives & developments, annual reports, competitive landscape, eco-system play, outsourcing, key contacts, and industry-specific journals.I am a forward thinking person with merit of leading and executing research initiatives with the help of Sales Navigator, Draup, ZoomInfo, Hoovers, Onesource, Bloomberg & Gartner as well as through search engines and social media research activities.
Experience
Senior Market Research Specialist
Apr 2019 — Present · Bengaluru, IN
Creating accounts & market intelligence reports by conducting in-depth research as well as lead generation, contacts profiling/smart prospecting nuggets and SWOT analysis• Conducting extensive competitor analysis using various tools, in order to generate the desired reports and results• Collaborating with cross-functional account management teams as well as sales stakeholders from different industry verticals across the NA, EMEA & APAC region• Managed lead-generation campaigns for different sectors BFSI, Retail, IT/ITES, Manufacturing, FMCG, ISV, GCC, Pharma/Bio and etc.• Ensuring the validity of data by conducting quality checks before it is shared with the management to take well-informed key decisions, leading to increase in overall revenue generated from sales • Generating leads by driving business opportunities for VP-Sales & Account Directors across the NA, APAC, and EMEA regions
Education
The University of South Wales
Master of Science
2009 — 2010
Anna University
Bachelor of Technology
2004 — 2008
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